媒介报道的小报化趋向

媒介的高度发达带来了媒介竞争的加剧,而媒介报道的小报化趋向似乎成为媒介竞争和实现经济效益的利器.小报化是媒介消费主义的结果,是市场经济与受众接受心理合谋的必然.媒介报道的小报化固然促进了信息的传播,实现了媒介利益,但也在不同程度上消解了新闻专业主义,使媒介信息走向类型化、平面化、娱乐化,并对社会的发展以及伦理道德等方面产生极大的影响.为此,需要进一步强化媒介的社会责任、加强对媒介的管理监督以及提高受众的媒介素养,以促进媒介与社会的和谐、健康发展.     

新媒体的特点及其在医学教育中应用

新媒体不仅是技术平台,也是媒体机构,促进了传统媒介的深度融合,展现出平民化、泛化、碎片化的特点,并具有和跨越时空互动性和智能媒体学习能力.大量的新媒体平台,如慕课、微型学习、微信群、医学公众平台、易班等与传统教育资源地充分融合正在从根本上丰富和改善了原有教学模式,从而在推进学历教育、继续医学教育和科学知识普及、专业期刊出版等方面发挥重要作用.     

媒介融合语境下新闻通讯的变革

Web 2.0时代微博的锐不可挡强化了媒介融合的发展态势.在此语境下,新媒体对传统媒体及其新闻文体产生了深刻而深远的影响.以微博为代表的新媒体的碎片化、浅表化、情绪化,既赋予传统媒体上以深度与理性见长的通讯文体大显身手的机会,新媒体的互动性、开放性及个性化等传播优势又暴露出当代通讯的发展短板,变革势在必行.把握变与不变的关系是当代通讯变革成功的关健.     

媒介化时代科学构建医院传播战略的六大着力点

“媒介化时代”已成为当今社会的主要时代特征,医疗机构的一举一动、医务人员的一言一行都成为媒体关注的焦点,积极引导舆论、巧妙化解矛盾、实现正向传播、和谐医患关系、推动和谐社会是医院适应媒介化社会需求所衍生出的重要责任,科学构建医院传播战略是医院整体发展战略的重要组成部分。本文提出“媒介化时代”科学构建医院传播战略的六大着力点：定位在发展战略的高度;以文化价值观为核心;擅用“乘势”策略,引领舆论导向;建立多层面、多维度的医院立体传播体系和传播效果评价体系;注重宣传队伍建设,形成网络化传播队伍体系;建立预警机制,防范传播危机。     

高校网络新闻的定位之思考

网络已从信息平台迅速发展为一种新兴媒体.网络传播的出现,是人类传播史上一场深刻的革命.网络传播速度快,信息海量化,多媒体传播,是它相对于传统传媒的重要优势.高校网络新闻作为校园网络传播的一种重要媒介,面对高校师生这一特殊的受体,肩负着传播、引导和教育的多重任务,因此作好高校网络新闻建设工作至关重要.     

医院文化与视听教育传播作用

本文通过对视听教育(教育技术)作为大众传播媒介在医院文化发展过程中所起作用的探讨,分析研究了医院文化中主客体在文化传播作用下思维活动、行为规范所发生变化的结果,阐明了在现代文化发展过程中更加广泛地运用教育技术进行社会文化交流,其作用力是非常明显的。该观念在某种程度上也表现出教育技术在不同的社会文化背景中所起的作用,即拓宽教育面向大众的全新教育时空,使医学教育走出单一课堂,以求得更宽的教育领域。     

On the Quadruple Influence of New Media on Urban Space

城市空间的拓展生产了新媒体,新媒体的特性重塑了城市空间.从新媒介与城市空间的互动逻辑来看,新媒体的流动性重构城市空间格局、新媒体的产业性孕育城市空间经济、新媒体的艺术性标识城市空间文化、新媒体的智能性更新城市空间体系.新媒体没有取消空间,而是改变了空间.新媒介所构成的人类社会框架和生活节奏业已成为今天新城市化的背景,在一定程度上演化为我们的所有生存领域和环境.     

让幽默走进医学教育多媒体教学课件

多媒体教学是当今信息时代新兴的教学形式。它的最大特点之一，在于它的虚拟时空性和跨时空性。这既是它与传统教学方式相比较所具有的不可比拟的优势，也是自身所带来的不足之处。一方面，它冲破时空的束缚，可以更生动、更直观、更迅捷地传播知识，使它当之无愧地成为知识经济时代的宠儿，另一方面，多媒体课件中虚拟的“教师”在电脑屏幕后与现实的三维空间中的学生隔着一个无形的屏障，影响了“师生”之间的交流沟通。由于多媒体课件的教学是事先编制的程序化的教学，虽然可以“耐心”地用同样的语言无数次地重复讲解教学内容，但它不可…     

坚持七个结合，开展教职工宣传思想工作

高校教职工宣传思想工作借助活动媒介、传播媒介、管理媒介、化媒介和环境媒介，坚持与党的建设、教职工职业道德建设、提高教师化素养、教学科研中心工作、环境建设、集体凝聚力建设及教职工自我教育等七个方面相结合，使宣传思想工作更具有针对性、实效性和吸引力。     

自媒体时代高校社会主义核心价值观教育探究

随着媒介技术的广泛应用和快速发展,自媒体迅速崛起并且呈现泛娱乐化趋势。自媒体泛娱乐化对审美意趣的扭曲、对普遍价值的肆意解构和对理性思维的拒斥都对高校社会主义核心价值观教育工作带来不可忽视的负面影响。对此,提出提高大学生媒介素养和审美意趣、主动占领自媒体阵地,通过主渠道加强社会主义核心价值观影响力、通过大数据加强校园自媒体监管、严格自媒体新闻采编的准入制度,从源头上净化价值生态等应对策略。     

Value of D-Dimers in patients with acute aortic dissection

Objective: To evaluatel the value of D-dimers in patients with acute aortic dissection (AAD). Methods: This study consisted of 16 patients with AAD and 27 non-AAD patients. Serum D-dimets were measured by Sta-Liatest D-DI immunoturbidimetric assay. Results: D-dimer level was higher (P ＜ 0.001) in patients with AAD(7.91 ± 5.52 μg/ml) than that in non- AAD group(1.57±1.24 μg/ml). D-dimer was positive (＞0.4 μg/ml) in all patients with AAD and in 10 control group patients (37%). Among patients with acute AAD, D-dimers tended to be higher in Stanford A than in Stanford B (8.67 ± 4.31 μg/ml vs. 3.24±1.27 μg/ml, P ＜0.01). D-dimer values tended to be higher in more extended disease(3.84 ± 1.65 μg/ml, 8.57 ± 3.58 μg/ml and 11.87 ± 5.69 μg/ml in thoracic aorta, thoracic and abdominal aorta, thoracic and abdominal aorta and iliacal arteries, respectively, P ＜ 0.05 for both 8.57 ± 3.58 and 11.87 ± 5.69 vs. 3.84 ± 1.65 ). Including the control group into the analysis, we found a sensitivity of 100%, a negative predictive value of 100%, and a specificity of 66% and a positive predictive value of 64% for D-dimer in diagnosis of AAD in our patients with suspected AAD. Conclusion: D-dimer was elevated in patients with AAD. A negative D-dimer test result could be useful in excluding AAD.     

Research of combined liver-kidney transplantation model in rats

Objective： To set up a simple and reliable rat model of combined liver-kidney transplantation. Methods： SD rats served as both donors and recipients. 4℃ sodium lactate Ringer＇s was infused from portal veins to donated livers,and from abdominal aorta to donated kidneys, respectively. Anastomosis of the portal vein and the inferior vena cava （IVC） inferior to the right kidney between the graft and the recipient was performed by a double cuff method, then the superior hepatic vena cava with suture. A patch of donated renal artery was anastomosed to the recipient abdominal aorta. The urethra and bile duct were reconstructed with a simple inside bracket. Results： Among 65 cases of combined liver-kidney transplantation, the success rate in the late 40 cases was 77.5%. The function of the grafted liver and kidney remained normal. Conclusion： This rat model of combined liver-kidney transplantation can be established in common laboratory conditions with high success rate and meet the needs of renal transplantation experiment.     

APPLICATION OF LORNOXICAM TO PATIENT-CONTROLLED ANALGESIA IN PATIENTS UNDERGOING ABDOMINAL SURGERIES

FOR anesthesiologis s ,treatingpostoperativepainhas alwaysbeen a problem.Althoughopioidshave been provedtobe effective,theirsideeffectscouldnotbeignored.With thedevelopmentofscienceand pharmacology,many drugs with aspectsof satisfactoryanalgesicefficacyand couldbe welltoleratedby patientshave been developed.And lornoxicamisone of them, which isa non-steroidalanti-inflammatorydrug (NSAID ), with analgesic, anti-infl-ammatory,andantipyreticproperties.Itseliminationhalf-time(3 to 5 hours) isle…     

Development on Adjustable Calibration Marker for Shock Wave Focus

Shock wave lithotripsy （SWL） is a treatment of choice for upper urinary stones. However, this procedure is inappropriate for obese patients because the focus is often unable to reach the target owing to the limited focal distance in shock wave source. Although treating such patients in a blast path may increase the application length of shock wave source, it＇s difficult to find this path on the lithotripter monitor. For this reason, we invented an adjustable calibration marker in order to set an effective focus in the shock wave hath.     

Study on the TCM Pathogenesis of Angiopathic Complications of Type II Diabetes

Excess production of reactive oxygen species(ROS)of mitochondrion mediated by hyperglycemia is the common pathogenesis of angiopathic complications of diabetes.TCM holds that the damp from the dysfunction of spleen.kidney and liver is the causative factor of complications of diabetes.This is similar to the mechanism of Ros resulting in angiopathic complications of diabetes.When the angiopathic complications of type II diabetes mellitus(T2DM)are difierentiated as caused by turbid damp in TCM can be explained as ROS.Since the obstruction of pathogenic damp in channels and collaterals is said to be the main pathogenesis,the treating principle should be dissolving the damp to remove the obstruction.     

Leptin, Ghrelin and TNF-α before and after Hypo-caloric Traditional Chinese Diet and Auricular Acupuncture

INTRODUCTION Obesity is a complex emergent problem, which can be possibly solved not only by the diet but also by the life style and promotion of a constant physical exercise. 1, 2 No doubt careful attentions must be given to the nutritional condition of obese people, the dietary habits, the somatic build (i.e. distribution of fat mass) and the organic functions linked to formation of the fat mass. All the parameters should be constantly monitored before, during and after a diet treatment. 3, 4, 5     

Relationship between Dysglycemia and Carotid Atherosclerosis in Tibetan Population

People with dysglycemia are at high risk for atherosclerotic diseases. This study aims at investigating the atherosclerotic vascular damage in dysglycemia and its metabolic origin in Tibetan population.     

Acupuncture Combined with Spinal Tui Na for Treatment of Primary Dysmenorrhea in 30 Cases

Objective: To observe the therapeutic effects in acupunture treatment of primary dysmenorrhea combined with spinal Tui Na, and study its mechanism. Methods: Thirty cases of the treatment group were treated by acupuncture combined with spinal Tui Na, and thirty cases in the control group were treated by routine acupuncture. Results: The total effective rate was 93.3% in the treatment group, and 73.3% in the control group, with a significant difference between the two groups (P<0.05). Conclusions: Acupuncture combined with spinal Tui Na has good prospects for treatment of primary dysmenorrhea.     

Luo Lingjie's Experience in Treating Chronic Nephropathy

In treating chronic nephropathy,Luo Lingjie,a chief physician,pays attention to regulating the balance between yin and yang,treating infection if present,and removing pathogenic factors.He prescribes gentle drugs and uses carefully strongly warming-tonifying ones,emphasizes the importance of persuading the patient to persist in treatment with medication and nurse one's health for recuperation,and is good at combined use of TCM and western medicine therapy and brings the merits of various therapies into full play,with obvious theraoeutic effects.     

Dr.Zhang Ren's Experience in the Acupuncture Treatment of Different Diseases with the Same Therapeutic Principle

Dr.Zhang Ren,the chief physician,is the chairman of Shanghai Acupuncture and Moxibustion Association.Having been engaged in medicine for about 40 years,he is experienced in treating various intractable diseases.In his long years of clinical practice,he advocates taking the TCM differentiation as the basis to seek for the acupuncture method for treatment of modern intractable diseases.The author of this essay had the fortune to follow Dr.Zhang in study.The following is a summary of Dr.Zhang's experience in the acupuncture treatment for different intractable diseases with the same therapeutic principle.