医疗授权管理在综合性医院的应用与探讨

为保障医疗质量和医疗安全,制定《医疗授权管理制度》,通过对医疗小组组长、住院总医师等岗位进行授权,实施医疗准入、追踪和全过程管理,落实执业人员岗位责任制,进一步规范医师执业行为,确保临床医疗技术合理应用.同时,建立完整的考核评价体系与退出机制,与绩效挂钩,充分调动被授权者的积极性.     

采用SWOT法对高职医药营销专业就业形势的分析

据高职医药营销专业就业难的现状,采用SWOT分析法对该专业存在的优势、劣势、机会和威胁进行深入客观的分析.以便权衡利弊,帮助毕业生克服就业过程中的不足,协助学校审视自身存在的劣势,为高职医药营销专业就业形势改善提供参考.     

Evaluation of a multifaceted social marketing campaign to increase awareness of and screening for oral cancer in African Americans

Jedele JM, Ismail AI. Evaluation of a multifaceted social marketing campaign to increase awareness of and screening for oral cancer in African Americans. Community Dent Oral Epidemiol 2010; 38: 371–382. © 2010 John Wiley & Sons A/S Abstract – Objectives: A 2‐year social marketing media campaign and community education activities were organized to promote screening for oral cancer in a high‐risk population in Detroit/Wayne County, Michigan. Long‐term goals of the campaign were to reduce the oral cancer death rate, increase the proportion of oral cancers detected at an early stage, and increase the proportion of adults who report having been screened. The intermediate goals of the campaign were to increase awareness of oral cancer and of oral cancer screening. This article presents outcomes related to the intermediate goals of the campaign. Methods: The intermediate goals of the campaign were assessed by the number of calls to a toll‐free hotline, which media venues led to calls, number of screenings conducted by the free screening clinic, number of precancers and cancers detected, and the number of sessions conducted, organizations involved, and persons participating in the community education program. The costs per screened case and cancers detected were also evaluated. The media campaign promoted screening using billboards, radio and newspaper ads, and a toll‐free hotline. Culturally relevant messages were developed collaboratively with focus groups representing the target audience. Billboards were placed in highly visible locations around Detroit, Michigan. Sixty‐second messages on the impact of oral cancer and that screening is ‘painless and free’ were aired on radio stations popular with the target audience. Ads displaying the hotline were placed in two local newspapers. Callers to the hotline were scheduled for a free screening with a clinic operated by the project. Referral to an oral surgeon was scheduled if a suspicious lesion was found. Free education sessions were also conducted with community‐based organizations. Costs associated with the campaign and hotline were totaled, and the cost per screening and cancer detected were calculated. Results: During the campaign, 1327 radio spots aired; 42 billboards were displayed; two newspaper ads were printed; and 242 education sessions were conducted. The hotline received 1783 calls. The majority of callers reported that their call was prompted by a radio ad (57%). The clinic screened 1020 adults and referred 78 for further examination. Three cancers, two precancers, and 12 benign tumors were detected. The total cost associated with the campaign and toll‐free hotline was $795,898. Conclusions: A multifaceted social marketing campaign including radio ads, billboards, and education sessions can effectively target a high‐risk population and that given an outlet could result in a significant number of people getting screened at a relatively low cost.     

A Comparison of Interventional Approaches for Increasing Power Take-off Shielding on New York Farms

Objective: Power take-off (PTO) driveline entanglements are a primary source of injury on US farms. As with many farm injury concerns, hazard control technology is widely available for mitigating the risk of these entanglements. Despite the availability of hazard control technology, PTO shields are damaged or missing on approximately 57% of PTO driveline implements in New York. Given the catastrophic nature of entanglements and the ready access to safety technology, a better understanding of what motivates farmers to install or replace PTO shields is warranted. Methods: To examine this question, agricultural health and safety researchers in New York State conducted an initial comparison of PTO shield sales on farms receiving one of three different interventional approaches. These included PTO shield audits, a social marketing campaign, and on-farm safety services. PTO shield purchases were tracked from January 2011 through June 2016 on farms receiving these interventions and on other farms that were not exposed to interventional strategies. Results: Results indicate that a significantly higher number of PTO shields were purchased on farms that requested and received on-farm safety services versus farms that were exposed to PTO shield audits, the social marketing campaign, or the control group. PTO shield sales were slightly elevated on farms receiving driveline audits, as compared with control farms (although these differences were not significant). Conclusions: No marked differences in sales were noted between control farms and farms exposed to the social marketing campaign. Only one of the three interventional strategies (on-farm safety services) approached the number of PTO shield sales necessary to prevent an entanglement.     

4R营销策略在特需病房患者健康教育中的应用

为树立高质量的护理形象,增进患者的健康,达到患者与医院之间的双赢。通过对4R营销策略在护理领域、护理健康教育方面应用现状的分析,以4R营销策略的视角,提出对特需病房患者提高健康教育影响力的思考,为提高护理服务满意度、护理服务质量提供依据。     

高职高专医疗保险类专业营销能力训练若干思考

随着中国医药卫生体制改革及保险业的迅猛发展,医疗保险专业应运而生,但传统的高等教育比较侧重于培养理论性、研究型人才,近年来兴起的高职高专教育正在扭转这一局面.本文即从探索培养高级应用型人才的角度,着重讨论如何加强高职高专类医疗保险类专业的营销能力训练,为更好的培养实用型医疗保险人才提出建议.     

我国执业药师协会的营销误区及营销策略

目的:为促进我国执业药师协会发展提供参考。方法:分析我国执业药师协会的营销误区,从多角度探讨其营销策略。结果与结论:我国执业药师协会应树立市场导向和社会导向的营销理念,将产品策略、渠道策略、促销策略和价格策略进行优化组合,以实现组织的营销管理目标。     

民营医院营销战略分析

以SWOT分析法为基础，针对决定民营医院发展战略的各因素，运用7Ps营销组合模式分析，结果认为民营医院需对医疗服务产品、医疗服务价格、市场定位、医院形象树立、卫生服务人员培养、医疗环境构建、服务过程完善等7个方面进行组合，扩展营销渠道，提高民营医院的影响力，从而在竞争日益激烈的医疗市场中占有一定的市场份额。