| 整合4V和4I营销组合的医院图书馆服务策略 |
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| 引用本文： | 李沁蓉.整合4V和4I营销组合的医院图书馆服务策略[J].中华医学图书情报杂志,2019,28(3):42-45. |
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| 作者姓名： | 李沁蓉 |
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| 作者单位： | 山东大学齐鲁医院，山东 济南 250012 |
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| 摘 要： | 医院图书馆通过整合4V和4I营销组合策略开展服务，能够推动临床科研人员与图书馆员的交流，提高图书馆文献资源的利用率，促进图书馆的可持续发展。
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| 关 键 词： | 医院图书馆 4V营销理论 4I营销理论 图书馆营销 |
| 收稿时间： | 2019/1/22 0:00:00 |
Strategies for the service of hospital library by integrating the 4V and 4I marketing theories |
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| LI Qin-rong.Strategies for the service of hospital library by integrating the 4V and 4I marketing theories[J].Chinese Journal of Medical Library and Information Science,2019,28(3):42-45. |
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| Authors: | LI Qin-rong |
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| Institution: | Shandong University Qilu Hospital, Jinan 250012, Shandong Province, China |
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| Abstract: | The service of hospital library by integrating the 4V and 4I marketing theories can promote the communication between clinical scientific researchers and librarians, improve the use of literature resources in hospital library and speed up the sustainable development of hospital library. |
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