| 老年中药保健食品营销策略分析 |
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| 引用本文： | 李思诗,鄂蕴娟.老年中药保健食品营销策略分析[J].辽宁中医学院学报,2011(5):158-159. |
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| 作者姓名： | 李思诗 鄂蕴娟 |
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| 作者单位： | 辽宁中医药大学,辽宁沈阳110032 |
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| 摘 要： | 随着社会老龄化的扩大和生活水平的提高,人们的保健意识也在增强,对中药保健食品的需求不断提高,＂银色经济＂必将成为21世纪的＂朝阳产业＂。文章通过对老年消费者的需求特点、中药保健食品的特点及优势进行初步分析,并提出老年中药保健食品的营销策略。
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| 关 键 词： | 老年中药保健食品 营销策略 |
Old-age Chinese Health Care Products Marketing Strategies |
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| LI Si-shi,Advisor：E Yun-juan.Old-age Chinese Health Care Products Marketing Strategies[J].Journal of Liaoning College of Traditional Chinese Medicine,2011(5):158-159. |
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| Authors: | LI Si-shi Advisor：E Yun-juan |
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| Institution: | (Liaoning University of Traditional Chinese Medicine,Shenyang 110032,Liaoning,China) |
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| Abstract: | With the expansion of an aging society and living standards improve,people＇s health awareness has also increased the demand for traditional Chinese medicine health food increasing,the ＂silver economy＂will become the 21st century＂sunrise industry＂.Based on the demand characteristics of older consumers,Chinese health food features and advantages of the preliminary analysis,and the old-age Chinese health care products marketing strategies. |
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| Keywords: | old-age Chinese health care products marketing strategies |
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