| 医学院校图书馆利用新媒体平台传播中医药文化探析 |
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| 引用本文： | 周慧.医学院校图书馆利用新媒体平台传播中医药文化探析[J].医学信息学杂志,2021,42(6):81-83, 94. |
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| 作者姓名： | 周慧 |
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| 作者单位： | 济宁医学院图书馆 济宁 272067 |
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| 摘 要： | 分析医学院校图书馆利用新媒体平台传播中医药文化的可行性,详细阐述推广中医药文化的策略,包括组织与培训传播者,优化与创新资讯内容,提升与塑造受众能力,利用和强化媒介功能,汇总与分析反馈信息。
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| 关 键 词： | 图书馆 短视频 中医药文化 |
Discussion and Analysis of the Dissemination of Traditional Chinese Medicine Culture by New Media Platform in Libraries of Medical Universities and Colleges |
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| ZHOU Hui.Discussion and Analysis of the Dissemination of Traditional Chinese Medicine Culture by New Media Platform in Libraries of Medical Universities and Colleges[J].Journal of Medical Informatics,2021,42(6):81-83, 94. |
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| Authors: | ZHOU Hui |
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| Institution: | Library of Jining Medical College, Jining 272067, China |
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| Abstract: | The paper analyzes the feasibility of using new media platform to spread Traditional Chinese Medicine (TCM) culture in libraries of medical universities and colleges, elaborates the strategies to promote TCM culture, including organizing and training communicators, optimizing and innovating information content, improving and shaping audience''s ability, utilizing and strengthening media functions, and collecting and analyzing feedback information. |
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| Keywords: | library short video Traditional Chinese Medicine (TCM) culture |
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