| 医疗机构市场营销战略分析 |
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| 引用本文： | 张建春,赵黎明,李晓云. 医疗机构市场营销战略分析[J]. 解放军医院管理杂志, 2008, 15(5): 413-414 |
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| 作者姓名： | 张建春 赵黎明 李晓云 |
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| 作者单位： | 天津大学管理学院,天津,300072;解放军第一医院药械科,兰州,730030 |
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| 摘 要： | 随着我国市场经济体制的不断完善，医疗市场竞争日趋激烈。树立正确的营销战略管理理念，越来越受到医疗机构的重视。本文分析了当前我国医疗机构进行市场营销的战略，探讨在市场营销中创建医疗机构竞争性优势，促进医疗机构可持续性发展。
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| 关 键 词： | 市场营销 医疗机构 战略 |
| 文章编号： | 1008-9985(2008)05-0413-02 |
| 修稿时间： | 2007-07-15 |
Analysis on the Market Running Strategy of Medical Organization |
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| ZHANG Jian-chun,ZHAO Li-ming,LI Xiao-yun. Analysis on the Market Running Strategy of Medical Organization[J]. Hospital Administration Journal of Chinese People's Liberation Army, 2008, 15(5): 413-414 |
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| Authors: | ZHANG Jian-chun ZHAO Li-ming LI Xiao-yun |
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| Affiliation: | ZHANG Jian - chun, ZHAO Li - ming, LI Xiao - yun△(School of Management, Tianjin University, Tian- jin 300072; △Section of Medical Supplies, No. 1 Hospital of PLA, Lanzhou 730030) |
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| Abstract: | Along with the gradual perfecting of market economy of socialism,medical service market is facing fierce competition.Medical organization paid more attention to the building of proper market running strategy.The author analyzed the market running strategy of medical organization,approached the creation of competition superiority of medical organization during the market running which would promote the medical organization sustained development. |
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| Keywords: | market running medical organization strategy |
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