影响公民自愿无偿献血的因素调查分析

目的了解影响公民无偿献血的各种因素以及公民决定献血的重点因素,以制定有针对性的招募策略。方法依照知、信、行(KAP)理论设计调查表,对成都市2385名献血与未献血的公民做现场问卷调查,通过对其无偿献血的知识、态度、行为的研究来做相关分析。结果①对无偿献血的认知:成都地区公民对我国实行无偿献血制度的知晓率较高(87.5%),但对无偿献血常识和危险行为方式总的知晓率较低(分别为29.4%、32.5%),其中献血者(1349名)对无偿献血常识和危险行为方式总的知晓率(分别为33.4%、38.1%)均高于未献血者(1036名)(分别为24.2%、25.1%)(P<0.05);文化程度越低,对献血常识和危险行为的知晓率越低,职业分布以医生的知晓率最高,农民的最低。②了解渠道:献血者通过人际传播的渠道了解的比例高于未献血者(P<0.05)。③献血动机:未献血者、初次献血者和重复献血者愿意献血的主要原因是“献爱心”,但献血动机比较多样,街头献血的行为受各种环境因素的影响;“人道主义”、“同伴招募”和“健康检查”是促使公民初次献血的因素,而影响初次献血的重点因素是“便利和勇气”;再次献血的公民主要是“献爱心、没什么特别原因和享受用血优惠”。④关注信息:未献血者如果打算献血,最希望了解的依次为“献血后是否影响身体”、“是否会感染疾病”、“血液相关知识”、“相关疾病知识”、“献血后优惠”、“献血时间地点”和“其他“。⑤对待献血的态度和行为:认为献血不影响身体的公民占73.5%,献血者(76.3%)的比例高于未献血者(70%)(P<0.05);献血者愿意继续献血的占93.3%,重复献血者(97.1%)高于初次献血者(91.1%)(P<0.05);77.3%的献血者表示“如有危险行为时选择放弃献血”。结论动机、认知、态度、个性及职业与文化程度等自身因素,献血法律法规、献血宣传方式、献血服务过程等环境因素亦都会影响公民献血。献血者招募的策略,首先应研究不同人群对献血不同的需求,采取针对性的措施,促使公民献血;其次,应为献血者提供安全、舒适和方便的服务。

Analysis of the factors affecting voluntary blood donation, an investigation among blood donors in Chengdu

Objective To find out factors influencing voluntary blood donation activities and establish the most appropriate method for recruiting blood donors. Methods Questionnaire investigation of donors and data analysis by SPSS software. Results In Chengdu city, 2385 residents' knowledge on nonrenumerated blood donation was as follows: among the 2385 residents, the percentage of people who knew the government policies of blood donation was high (87.5%), but the percentage having common knowledge of blood donation was only 29.4%, of risk behavior was 32.5%. Among the 1349 participants who had donated blood, the percentages having common knowledge of blood donation and risk behavior were 33.4% and 38.1% respectively, compared to the 1036 participants who never donated (24.2% and 25.1%, respectively)(P<0.05). People with less education had less knowledge of blood donation and risk behavior. Conclusion People's own factors, such as donation motive, recognition, attitude, personality, occupation and level of education, will influence their decision to donate. The environment factor such as the law of blood donation, mode of knowledge dissemination, service of donor center also will influence the donation. As for the strategy of donor motivation, firstly we should investigate different needs among different social groups, take steps to recruit, and urge the residents to give blood; second, a safe, comfortable and convenient service should be afforded.