| 大学生群体在购买化妆品过程中的健康导向行为研究--基于ISMAS行为模型 |
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| 引用本文： | 段玲童,张军,张颖南. 大学生群体在购买化妆品过程中的健康导向行为研究--基于ISMAS行为模型[J]. 健康教育与健康促进, 2020, 15(1): 89-92. DOI: 10.16117/j.cnki.31-1974/r.202001026 |
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| 作者姓名： | 段玲童 张军 张颖南 |
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| 作者单位： | 哈尔滨商业大学,哈尔滨,150028;哈尔滨商业大学,哈尔滨,150028;哈尔滨商业大学,哈尔滨,150028 |
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| 基金项目： | 2017年黑龙江省哲学社会科学研究规划项目;2018年黑龙江省大创项目;2018年哈尔滨商业大学科研项目;2018年吉林省卫生与健康管理模式革新项目;2018年黑龙江省哲学社会科学研究规划项目 |
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| 摘 要： | 目的 了解大学生群体在购买化妆品消费过程中的健康导向行为,并进一步提高大学生群体对产品健康性的识别能力和消费趋势.方法 对哈尔滨地区高校大学生化妆品的消费行为进行调查,并将相关数据进行统计分析.结果 大学生在购买化妆品时,对产品健康性的识别能力较弱.结论 建议企业以ISMAS为指导模型,促进和引导大学生群体形成对化妆品健康消费及使用的健康闭环.
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| 关 键 词： | 大学生 ISMAS模型 健康观念 化妆品 |
Health Oriented Behavior of College Students in the Process of Purchasing Cosmetics: Based on ISMAS Behavior Model |
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| Duan Lingtong,Zhang Jun,Zhang Yingnan. Health Oriented Behavior of College Students in the Process of Purchasing Cosmetics: Based on ISMAS Behavior Model[J]. Health Education and Health Promotion, 2020, 15(1): 89-92. DOI: 10.16117/j.cnki.31-1974/r.202001026 |
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| Authors: | Duan Lingtong Zhang Jun Zhang Yingnan |
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| Affiliation: | (Harbin University of Commerce,Harbin 150028,China) |
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| Abstract: | Objective To understand the health-oriented behavior of college students in the process of purchasing cosmetics,and to further improve the ability of and consumption trend of college students on product health.Methods The consumption behavior of cosmetics of college students in Harbin was investigated,and the related data were statistically analyzed.Results College students'ability to recognize the health of cosmetics was weak.Conclusion It is suggested that enterprises should adopt ISMAS as the guidance model to promote and guide college students to form a healthy closed loop of cosmetics consumption and use. |
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| Keywords: | College students ISMAS model Health concept Cosmetics |
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