| 哲学视野下的医疗市场细分 |
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| 引用本文： | 赵成文.哲学视野下的医疗市场细分[J].中国卫生质量管理,2008,15(4). |
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| 作者姓名： | 赵成文 |
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| 作者单位： | 泸州医学院,四川,泸州,646000 |
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| 摘 要： | 满足患者需要是现代医院营销的核心。从哲学视角看,患者需求异质性的客观存在是进行医疗市场细分的唯物论基础,而患者需求普遍性和特殊性的辩证统一则是其辩证法基础。
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| 关 键 词： | 医疗市场细分 哲学分析 |
Market Segmentation in Medical Activities from Philosophical Perspective |
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| ZHAO Chenwen. Luzhou Medical College,Luzhou,Sichuan,China.Market Segmentation in Medical Activities from Philosophical Perspective[J].Chinese Health Quality Management,2008,15(4). |
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| Authors: | ZHAO Chenwen Luzhou Medical College Luzhou Sichuan China |
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| Institution: | ZHAO Chenwen. Luzhou Medical College,Luzhou,Sichuan,646000,China |
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| Abstract: | It is the core of modern hospital marketing concept to satisfy the medical demand of patients. From an angle of philosophy, the existence of heterogeneity of patient demand is the materialistic basis for market segmentation, and the dialectical unity of universality and particularity from patient is the dialectical basis. |
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| Keywords: | Hospital Market Segmentation Philosophical Analyzing |
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