| 对某报刊登医药广告情况的统计分析及思考 |
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| 引用本文： | 杨志强,杨永岐.对某报刊登医药广告情况的统计分析及思考[J].药学实践杂志,2004,22(1):36-38. |
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| 作者姓名： | 杨志强 杨永岐 |
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| 作者单位： | 1. 总后卫生部药品仪器检验所,北京,100071
2. 总后卫生部药品器材局,北京,100842 |
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| 摘 要： | 目的 :评价当前医药广告的基本情况 ,提出相应对策。方法 :收集某报 1～ 4月发布的所有广告 ,采用社会统计学方法 ,按照有关标志进行分组、统计 ,并根据《中华人民共和国药品管理法》和《中华人民共和国广告法》进行分析评价。结果 :收集了 2 92件医药广告 ,发现当前医药广告问题严重 ,主要问题是非法广告 (14 .4 % )和虚假广告 (45 .2 % )。结论 :有关部门需要从根源上查找广告问题的原因 ,并采取有效对策
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| 关 键 词： | 医药广告发布情况分析评价 |
| 文章编号： | 1006-0111(2004)01-0036-03 |
| 收稿时间： | 2003/9/25 0:00:00 |
| 修稿时间： | 2003年9月25日 |
The statistics and analysis of 292 medicine and drug advertisements |
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| YANG Zhi-qiang and YANG Yong-qi.The statistics and analysis of 292 medicine and drug advertisements[J].The Journal of Pharmaceutical Practice,2004,22(1):36-38. |
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| Authors: | YANG Zhi-qiang and YANG Yong-qi |
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| Institution: | Institute for Drug and Instrument Control Health Department, GLD of PLA, Beijing 100071, China;Bureau of Drug and Medical Instruments of Health Department GLD of PLA, Beijing 100842, China |
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| Abstract: | Objective: To evaluate the current situation of medicine advertisements and propose some countermeasures.Methods: The medicine advertisements from January to April in one newspaper were gathered,grouped and evaluated by the method of social statistics according to the Drug Control Law of the People's Republic of China and Advertisement Law of the People's Republic of China.Result: The problem of medicine advertisement is very serious, the main problem is lawless advertisement and falsehood advertisement.Conclusion: The effective countermeasures should be taken through finding the reasons of advertising problem. |
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| Keywords: | medicinal advertisement release situation analysis review |
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