| 中医药服务贸易的复杂性研究 |
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| 引用本文： | 朱晨,汪晓凡,孔军辉,李祺,王莹莹. 中医药服务贸易的复杂性研究[J]. 世界中医药, 2017, 0(3) |
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| 作者姓名： | 朱晨 汪晓凡 孔军辉 李祺 王莹莹 |
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| 作者单位： | 北京中医药大学管理学院,北京,100029 |
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| 基金项目： | 北京高等学校青年英才计划(编号:YETP0800);北京市朝阳区卫生和计划生育委员会委托项目“朝阳区中医药服务贸易人才培养项目效果评估” |
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| 摘 要： | 中医药服务贸易活动涉及众多主体,服务内容多样,体现出明显的复杂性特征。对中医药服务贸易复杂性的清晰认知,是对其进行管理与激励,促进其快速、有序、可持续发展的前提。文章首先对中医药服务贸易主体进行了分类和整体描述,以此为切入口分析了中医药服务贸易的构成复杂性、行为复杂性、关系复杂性和提供模式复杂性,在此基础上,对中医药服务贸易活动存在的问题进行了探讨,并提出了相应的对策与建议。
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| 关 键 词： | 中医药 服务贸易 复杂性 |
| 收稿时间： | 2016-12-04 |
Research on the Complexity of TCM Trade in Services |
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| Zhu Chen,Wang Xiaofan,Kong Junhui,Li Qi,Wang Yingying. Research on the Complexity of TCM Trade in Services[J]. World Chinese Medicine, 2017, 0(3) |
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| Authors: | Zhu Chen Wang Xiaofan Kong Junhui Li Qi Wang Yingying |
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| Affiliation: | School of Management, Beijing University of Chinese Medicine, Beijing 100029, China |
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| Abstract: | The TCM trade in services involves many entities, and the service content is varied, making TCM trade in services complex. A clear understanding of its complexity is a prerequisite to manage and motivate them, and to promote their rapid, orderly and sustainable development. Firstly, the entities of TCM trade in services are classified and described in general terms. Then, this paper analyses the constitutional complexity, behavioral complexity, relational complexity and model complexity of TCM trade in services. On this basis, the essay explores the existing problems of TCM trade in services, and puts forward corresponding countermeasures and suggestions. |
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| Keywords: | Traditional Chinese medicine Trade in services Complexity |
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