医疗服务市场的发展趋势与营销战略

文章在分析了医疗市场的发展变化趋势后 ,提出了医疗服务营销策略 ,其主要内容有 :①以科技创新为先导 ;②学科建设突出特色 ;③培养拔尖人才不遗余力 ;④经营管理追求高效优质低耗 ;⑤重视医院形象和品牌塑造 ;⑥在质量建设上求精 ;⑦优化团队意识。文章强调医院经营必须处理好眼前利益和长远利益、社会效益和经济效益、经营行为与服务行为的关系。

Tendency of Development of Medical Service Market and Its Marketing Strategies

This paper analyzes the tendency of development of medical service market and puts forwards its marketing strategies. The main contents are as following: (1) the innovation of science and technology is preferential; (2) establishment of courses should be highlighted features; (3) reinforcing training the outstanding talents; (4) pursuing high efficiency, high quality and low cost of management; (5) paying attention to hospital image and famous brand construction; (6) pursuing perfection of quality construction; and (7) optimizing team awareness. In addition, it should deal well with relationships of present benefits and future benefits, social benefits and economic benefits, and operative behaviors and service behaviors.