| 当前医疗广告的道德缺失与伦理重建 |
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| 引用本文： | 徐娜,陈晓阳.当前医疗广告的道德缺失与伦理重建[J].中国医学伦理学,2005,18(1):8-10. |
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| 作者姓名： | 徐娜 陈晓阳 |
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| 作者单位： | 山东大学医学院医学伦理学研究室,山东,济南,250012 |
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| 摘 要： | 认为广告道德缺失是违法医疗广告泛滥的根本原因。引起广告道德缺失的原因主要有：医疗广告法律制度不够健全；医疗广告道德意识淡漠；对医疗广告的社会监督力度不够。而完善医疗广告道德需要：查漏补缺，健全立法；诚信为本，树立正确的广告道德观念；提高广告从业人员自身素质，遵守职业道德；充分发挥广告行业自律以及社会监督的作用。
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| 关 键 词： | 广告道德 道德缺失 伦理重建 |
| 文章编号： | 1001-8565(2005)01-0008-03 |
Moral Lacking & Ethical Rebuilding of Medical Advertisement |
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| Xu Na,Cheng Xiaoyang.Moral Lacking & Ethical Rebuilding of Medical Advertisement[J].Chinese Medical Ethics,2005,18(1):8-10. |
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| Authors: | Xu Na Cheng Xiaoyang |
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| Abstract: | In the article, it thinks that moral lacking of advertisement is the basic reason which leads to intensified illegal medical advertisement. The main reasons for moral lacking of advertisement: imperfect legal system of medical advertisement, indifferent ethical consciousness of medical advertisement, insufficient social supervision of medical advertisement. Therefore, we should perfect the legislation, establish the correct advertising moral concept, improve the quality of advertising employees, and realize the function of social supervision fully. |
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| Keywords: | moral of advertisement moral lacking ethical rebuilding |
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