医院声誉管理误区与对策研究

声誉是医院重要的无形资产，从本质上讲是对于未来服务满意的一种承诺。声誉管理不仅仅是基于新闻宣传，更是基于行动。声誉一旦失去需要长时间的弥补与修复。分析了医院声誉管理特点及面临的挑战，解析了医院声誉危机的根源，并就医院声誉管理的五个误区提出了告知公众与员工机构愿景、建立与公众的情感纽带、不要试图保持完美等7个对策。

Research on misunderstanding & countermeasure in hospital reputation management

Reputation is one of the most important immateriality assets of hospitals which is a promise for future service satisfaction in substance.Reputation management is not only based on news and communication,but also based on actions.Once lost,it will take a long time to make up and renovate.This article analyses the characters and challenges that hospital reputation management facing,parses the roots of reputation crisis and give 7countermeasures according to the 5misunderstanding in hospital reputation manage...