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Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising |
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| Authors: | Suzanne L. West Linda B. Squiers Lauren McCormack Brian G. Southwell Emily S. Brouwer Mahima Ashok Linda Lux Vanessa Boudewyns Amie O'Donoghue Helen W. Sullivan |
| Abstract: | |
| Keywords: | risk benefit communication drug advertising literature review pharmacoepidemiology |