| 建立医院与药品供应商动态联盟关系的探讨 |
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| 引用本文： | 崔德行,冯占春,黄锐.建立医院与药品供应商动态联盟关系的探讨[J].医学与社会,2012,25(5):63-64. |
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| 作者姓名： | 崔德行 冯占春 黄锐 |
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| 作者单位： | 华中科技大学同济医学院医药卫生管理学院,武汉,430030 |
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| 摘 要： | 目的:本文主要对如何建立医院与药品供应商动态联盟关系进行探讨。方法:通过讨论公立医院的渠道控制能力与议价能力,确定其盟主地位。结果:由回归方程得出需求的价格弹性为0.795。结论:医院具备"盟主"能力,应组建医院和药品供应商之间的动态联盟。
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| 关 键 词： | 公立医院 药品供应商 动态联盟 |
Explore the Relation to Establish the Dynamic Alliance between the Hospitals and the Drug Suppliers |
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| Institution: | Cui Dehang et al School of Medicine and Health Management,Tongji Medical College,HUST,Wuhan,430030 |
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| Abstract: | Objective: To explore how to establish the dynamic alliance between the hospitals and the drug suppliers.Methods: By researching on the monopoly ability of the hospitals in control and negotiated price,results determine the leaders.Results: The price elasticity of demand is 0.795 in regression equation.Conclusion: Hospitals have capability of leaders,and should establish the dynamic alliance. |
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| Keywords: | Public hospitals Drug suppliers Dynamic alliance |
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