医疗服务业市场上的商战

目的 论述进入WTO后，医疗服务市场需关注的几个焦点。方法 运用市场经济的若干基本观点及有关引进和改进的思路进行分析。结果 营销应是医院的组成部分，服务理念的转变才能在市场赢得地位；引进不仅仅是技术和设备，管理模式也是不可缺少；转变用人制度，改革医院机制是提高市场竞争力的重要环节。结论 医疗机构面对入世后的巨大冲击，只有运用市场经济的规律，积极应对，才能完善自我，发展商机。

The commerce competition of medical service area

Objective To discuss several questions cared by the medical service market after joining WTO.Methods To exert the basic points of view and the thinking of indraught and reform analyzing.Results Marketing should been the composing parts of hospital,only the change of service idea can win the position on the market;Not only the technical and equipment should be fetched in,but the manage mode should not be forgotten;To reform manpower and hospital system is important for the advance of market competing power.Conclusion Facing the big challenge joining WTO,hospital will be perfected and developed only fitting the market economy.