谈中国医疗市场的营销战略

目的：发展卫生产业，关键在拓展医疗市场，在卫生产业内部积极开展与落实市场营销战略。本从中国医疗市场概况入手，考察分析市场供求关系、市场运行机制，运用营销科学理论分析其所面临的问题，最后从革新医疗市场营销观念、创新医疗市场营销模式及优化医疗市场营销环境三个方面提出具有中国特色的医疗市场营销战略构想。

Marketing Strategies for Chinese Medical Market

The market development as an economic means and operating mechanism,far from becoming a hindrance to health services benefits,facilitates a wide variety of initiatives and roles in aspects:support,regulate,coordinate,and explore health services cooperation,integration as well as competition to raise efficiency building;decrease service fragmentation,which relates to an institutional focus and which is inherent in certain models of health financing;enable concrete performance measures to be collected reliably and efficiently through mutual exchange;flexible exchange may be on the material or on the idealistic dimensions such as know-how transfer,promotion of independent initiatives,comparisons of management methods,with the aim of sharing experience of problems and solutions viainterchange of ideas;improve market rules,strengthen market management,break through regional and sectoral limitations so as to build as soon as possible unified and open market system with orderly competition and cooperation and make better use of the basic role as soon as possible unified open market system with orderly competition and cooperation and make better of the basic role of the market in the use of health service resources