| 实施营销战略 提升医院核心竞争力 |
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| 引用本文： | 梁艳超,黄爱萍. 实施营销战略 提升医院核心竞争力[J]. 医院院长论坛, 2010, 7(4): 40-43. DOI: 10.3969/j.issn.1673-1700.2010.04.003 |
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| 作者姓名： | 梁艳超 黄爱萍 |
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| 作者单位： | 1. 首都医科大学卫生管理与教育学院
2. 首都医科大学附属北京朝阳医院 |
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| 基金项目： | 北京市教育委员会人文社会科学研究计划重点项目 |
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| 摘 要： | 在市场经济条件下,民营医院、外资医院的大量涌现,加剧了医疗卫生服务市场的竞争。同时,随着医疗卫生体制改革的不断深入,广大人民群众的医疗消费认识也在不断地提高。为了应对激烈的竞争,实施营销战略已是医院保持并提高核心竞争力的重要手段。本文将探讨医院实施营销战略的意义及应该如何实施营销战略。
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| 关 键 词： | 医院 营销战略 核心竞争力 |
Implement Marketing Strategy to Enhance Hospital Core Competitiveness |
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| Liang Yanchao,Huang Aiping. Implement Marketing Strategy to Enhance Hospital Core Competitiveness[J]. Hospital Directors‘ Forum, 2010, 7(4): 40-43. DOI: 10.3969/j.issn.1673-1700.2010.04.003 |
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| Authors: | Liang Yanchao Huang Aiping |
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| Affiliation: | (School of Health Administration and Education,CMU;Capital Medical University affiliated Beijing Chaoyang hospital) |
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| Abstract: | In the market economy, there exist many private hospitals and foreign hospitals, increasing competition in the healthcare service market. Meanwhile, with the deepening of health system reform, the broad masses of medical consumers are constantly improving cognition. In response to fierce competition, the implementation of marketing strategy is a key way to maintain and improve hospital core competitiveness. This article will explore the significance of implementing marketing strategy in hospital and how to implement marketing strategy. |
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| Keywords: | Hospital Marketing Strategy Core Competitiveness |
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