| 美国药店经营策略对我国药店经营的启示 |
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| 引用本文： | 郭莹,郭晶,杨亮. 美国药店经营策略对我国药店经营的启示[J]. 中国药房, 2006, 17(17): 1357-1359 |
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| 作者姓名： | 郭莹 郭晶 杨亮 |
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| 作者单位： | 1. 沈阳药科大学工商管理学院,沈阳市,110016
2. 贵州宏信药业职业技术学校,贵阳市,550025 |
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| 摘 要： | 目的:借鉴美国药店的经营策略,为我国的药品零售经营、管理者提供参考。方法:通过查阅文献获取资料,用比较分析法进行分析。结果与结论:美国药店的经营方式、定价策略等值得我国药品经营企业借鉴。
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| 关 键 词： | 中国 美国 药店 经营 定价 策略 |
| 文章编号： | 1001-0408(2006)17-1357-03 |
| 收稿时间： | 2006-02-23 |
| 修稿时间： | 2006-05-18 |
American Drugstore Management Strategies and Its Illumination for China |
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| GUO Ying,GUO Jing,YANG Liang. American Drugstore Management Strategies and Its Illumination for China[J]. China Pharmacy, 2006, 17(17): 1357-1359 |
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| Authors: | GUO Ying GUO Jing YANG Liang |
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| Affiliation: | 1.School of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China;2.Guizhou Hongxin Pharmaceutical Professional Technology School, Guiyang 550025, China |
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| Abstract: | OBJECTIVE: To draw experience form American regarding drugstore management strategies for the reference of Chinese pharmaceutical retailers. METHODS: Data were obtained though literature review and which were analyzed comparatively. RESULTS & CONCLUSIONS: The management strategy and the pricing strategy adopted in American drugstores are worth to be followed by Chinese pharmaceutical dealers. |
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| Keywords: | China American Drugstore Management Pricing Strategy |
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