Quit and Win Contest 1994: Evaluation in three countries

This study evaluates the European Quit and Win contest 1994In Finland, Russia and Spain/Catalonia. The numbers of participantswere 5,879 in Finland (0.6% of smokers), 28,361 In Russia (0.1%)and 1,752 in Spain/Catalonia (0.1%). A one year follow-up surveywas conducted, with response rates 67% in Finland (n=1,419),38% In Russia (n=339) and 42% In Spain/Catalonia (n=353). Twooutcome estimates were used: the proportion of abstainers amongthe respondents and the among the sample regarding all non-respondentsas relapsed. For the first estimate, the abstinence rates were23.0% In Finland, 32.1% in Russia and 34.5% In Spain/Catalonia(p<0.001). For the latter estimate, the corresponding figureswere 15.4, 12.1 and 14.5% (p=0.057). The results suggest thatthis cessation method obtains satisfying abstinence resultsin different countries.