| 论军队医院对外宣传理念的建立 |
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| 引用本文： | 罗娟,吕强,张胜利.论军队医院对外宣传理念的建立[J].现代医院管理,2010,8(4):35-37. |
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| 作者姓名： | 罗娟 吕强 张胜利 |
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| 作者单位： | 解放军第150医院,河南省洛阳市,471031 |
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| 摘 要： | 面对医疗市场的激烈竞争，面对军队医院不许涉及宣传广告，作为军队医院将如何面对困境，寻求科学合理的宣传途径？本文分析了军队医院对外宣传存在的问题，阐述了如何建立对外宣传理念的方法和手段。
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| 关 键 词： | 军队医院 对外宣传 理念 立体宣传 媒体传播 |
| 收稿时间： | 2010-04-19 |
The Establishment of the Ideas for External Propaganda in Military Hospitals |
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| Luo Juan,Lv Qiang,Zhang Shengli.The Establishment of the Ideas for External Propaganda in Military Hospitals[J].Modern Hospital Management,2010,8(4):35-37. |
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| Authors: | Luo Juan Lv Qiang Zhang Shengli |
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| Institution: | (People＇s Liberation Army No.150 Hospital,Luoyang,Henan 471031,China) |
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| Abstract: | How the military hospitals deal with the difficulty and find out the scientific and reasonable way for propaganda with the situation of fierce competition in medical market while military hospitals are not allowed to launch advertisements.By analyzing the problems existing in the external propaganda by military hospitals,the authors elaborate the ways and measures for the idea of external propaganda. |
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| Keywords: | military hospital external propaganda idea three-dimensional publicity media communication |
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