| 浅析我国药品代理制的现状及其演变 |
| |
| 引用本文： | 徐爱军.浅析我国药品代理制的现状及其演变[J].中国卫生经济,2006,25(12):83-85. |
| |
| 作者姓名： | 徐爱军 |
| |
| 作者单位： | 南京中医药大学经贸管理学院,南京,210029 |
| |
| 摘 要： | 目的:探索药品代理制的现状及其未来的演变趋势。方法:介绍我国药品代理制的产生,并分析药品代理制的特征和存在问题,指出未来药品代理制的演变趋势。结果:现今的药品代理制已经不适合当前的医药环境,未来将呈现某些新的特征。结论:未来的药品代理制,厂商和代理商将更加注重共同的战略利益;厂商将深入营销领域;学术推广和品牌推广将成为未来药品促销的主要形式;新药和品牌药品将成为代理市场的主导品种。
|
| 关 键 词： | 药品营销 药品代理制 演变 |
| 文章编号： | 1003-0743（2006）12-0083-03 |
| 收稿时间： | 2006-10-10 |
| 修稿时间： | 2006-10-10 |
The Status and the Future Evolution of the Drug Agency Pattern In China |
| |
| XU Ai-jun.The Status and the Future Evolution of the Drug Agency Pattern In China[J].Chinese Health Economics,2006,25(12):83-85. |
| |
| Authors: | XU Ai-jun |
| |
| Institution: | Nanjing University of Traditional Chinese Medicine, Nanjing, 210029, China |
| |
| Abstract: | Objectives:To analyze and discuss the status and the future evolution of the Drug Agency Pattern(DAP). Methods:Firstly, this paper introduces the emergence and the characteristics of DAP in our country. The problems in the current DAP are also discussed as well. In the end, the paper points out the tendency of DAP. Results:The nowadays Drugs Agency Patten has not been fit for the macro-environment and it will present certain new characteristics. Conclusion:In future DAP, drugmakers and agents will focus more on common strategic interests than ever. Drugmakers should participate in the marketing areas. Academic promotion and branding will become the major forms of pharmaceutical marketing. New drugs and brand medicine are going to dominate the agent market. |
| |
| Keywords: | pharmaceutical marketing drug agency pattern evolution |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
