中医药在“一带一路”沿线国家的推广模式探讨

“一带一路”倡议是我国提出的重大全球经济发展战略，旨在促进沿线国家的共同发展，实现共同繁荣。中医药作为我国独具特色的卫生、科技、文化、经济、生态资源，成为“一带一路”建设中的重要参与者。但由于区域文化差异，国家间的贸易壁垒，受众的心理习惯等因素影响，中医药服务要走出国门，融入“一带一路”沿线国家医疗或日常保健中，仍面临严峻形势。本研究在收集整理、分析当前国内中医药行业与“一带一路”沿线国家的合作成功模式和“一带一路”沿线国家传统医学的国际传播方式的基础之上，从国际医疗服务、中医药养生保健服务、中医药健康产品、中医药科研等方面提出中医药在“一带一路”沿线国家的推广模式。

The "going out" model of traditional Chinese medicine along the Belt and Road countries

"One belt one road" initiative proposed by China is an important global economic strategy, aiming at promoting the development and prosperity of countries along the belt and roads. As the special health, science and technology, culture, economy and ecological resources, traditional Chinese medicine is the important participant in the construction of one belt and one road. Due to the influence of regional culture differences, trade barriers and psychological habits, traditional Chinese medicine still faces the grim situation if Chinese medicine goes abroad and integrates the local health care. This study collected and analyzed the successful cooperation model of domestic Chinese medicine and international communication model of traditional medicine of countries along the Belt and Road. Moreover, the "going out" model of traditional Chinese medicine was proposed from the following aspects, including international service of traditional Chinese medicine, health care of TCM, health products development and scientific researches.