| 跨国医疗器械企业转向更具精益效果的数据库营销 |
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| 引用本文： | 魏慧章,李玉红. 跨国医疗器械企业转向更具精益效果的数据库营销[J]. 中国医疗器械信息, 2006, 12(7): 61-62,76 |
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| 作者姓名： | 魏慧章 李玉红 |
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| 作者单位： | 1. 数字图书馆论坛杂志社,北京,100022
2. 武警天津总队医院,天津,300162 |
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| 摘 要： | 随着跨国公司开始加大对这种新型营销方式的采用力度，人们越来越发现数据库营销能为企业带来具有精益效果的目标客户群，而这种深度挖掘销售机会的营销利器也开始逐渐成为市场营销人员的宠儿。
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| 关 键 词： | 跨国医疗器械企业 数据库营销 |
| 文章编号： | 1006-6586（2006）07-0061-03 |
| 收稿时间： | 2006-06-14 |
| 修稿时间： | 2006-06-14 |
Multinational Medical Equipment Manufacturers are Re-oriented to the more Profitable Sector of Marketing Database Products |
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| WEI Hui-zhang,Li Yu-hong. Multinational Medical Equipment Manufacturers are Re-oriented to the more Profitable Sector of Marketing Database Products[J]. China Medical Devices Information, 2006, 12(7): 61-62,76 |
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| Authors: | WEI Hui-zhang Li Yu-hong |
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| Affiliation: | WEI Hui-zhang1 Li Yu-hong2 1 Strategic Manager of Didital Library Forum (Beijing 100022) 2 Hospital of Tianjin Armed Police Forces (Tianjin 300162) |
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| Abstract: | Onsidering the fact that multinationals pay more attention to marketing the matabase products ,people begin to find that the targeted marketing for database products could bring cimpanies more targeted customers.The so-called deeply-digging marketing method is now favored by marketing professionals. |
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| Keywords: | Multinational Medical Equipment Manufacturers Marketing Database Products |
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