| 关联规则技术在医药零售业药品营销组合中的应用 |
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| 引用本文： | 郑银丽,相秉仁,赵国明. 关联规则技术在医药零售业药品营销组合中的应用[J]. 医学信息学杂志, 2011, 32(4): 55-58 |
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| 作者姓名： | 郑银丽 相秉仁 赵国明 |
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| 作者单位： | 1. 中国药科大学,南京,210009
2. 苏州市书然药学信息研究所有限公司,苏州,215006 |
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| 摘 要： | 运用Microsoft SQL Server 2008数据挖掘工具,采用关联规则算法在药品不同层次上进行数据挖掘,对顾客购买需求、药品购买组合、剂型爱好等进行关联分析。此方法可以为医药零售业提供药品营销组合策略,同时也为药品采购和库存提供参考。
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| 关 键 词： | 关联规则 医药零售业 药品组合 |
| 修稿时间： | 2010-12-02 |
Application of Association Rules Technology in Drug Marketing Combination of Pharmaceutical Retail Industry |
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| ZHENG Yin-li,XIANG Bing-ren,ZHAO Guo-ming. Application of Association Rules Technology in Drug Marketing Combination of Pharmaceutical Retail Industry[J]. Journal of Medical Informatics, 2011, 32(4): 55-58 |
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| Authors: | ZHENG Yin-li XIANG Bing-ren ZHAO Guo-ming |
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| Affiliation: | China Pharmaceutical University;Suzhou SURE Pharmaceutical Information Institute Co., Ltd. |
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| Abstract: | Using Microsoft SQL server 2008 data mining tools and association rules algorithm, the paper carries out data mining in different levels of drugs and association analysis on the purchasing needs of customers, drug purchasing combination and favor of dosage form. This method can provide drug marketing combination strategies for the pharmaceutical retail industry and provide references for drug purchasing and inventory. |
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| Keywords: | Association rules Pharmaceutical retail industry Drug combination |
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