| 塑造医院整体形象重在宣传策划 |
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| 引用本文： | 符壮才. 塑造医院整体形象重在宣传策划[J]. 中国医院, 2002, 6(9): 56-57 |
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| 作者姓名： | 符壮才 |
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| 作者单位： | 海南省人民医院,570311;海南省海口市秀英区先烈路 |
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| 摘 要： | 塑造医院整体形象首先要引进CI概念;其次要积极营造良好的医院文化氛围,医院整体形象的宣传策划,要在构建全方位的医院宣传工作格局。
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| 关 键 词： | 医院整体形象 CI 宣传策划 |
| 修稿时间： | 2002-04-10 |
Propagandizing and Planning is the key in portraying the integer image of a hospital |
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| FU Zhuangcai The People's Hospital of Hainan Province,Xianlie Road,Xiuying District,Haikou,Hainan Province,,P. R. C. Propagandizing and Planning is the key in portraying the integer image of a hospital[J]. Chinese Hospitals, 2002, 6(9): 56-57 |
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| Authors: | FU Zhuangcai The People's Hospital of Hainan Province Xianlie Road Xiuying District Haikou Hainan Province P. R. C |
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| Affiliation: | FU Zhuangcai The People's Hospital of Hainan Province,Xianlie Road,Xiuying District,Haikou,Hainan Province,570311,P. R. C |
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| Abstract: | Portraying the integer image of a hospital, a manager should introduce the concept of CI first and then create a good cultural atmosphere for the hospital. The propagandizing and planning of the integer image of a hospital should be based on the full scale. |
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| Keywords: | the integer image of a hospital CI propaganda and plan |
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