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一带一路背景下中医药跨文化传播的问题和对策*- -以英国为例
引用本文:严暄暄,陈小平,朱民,李红文,胡以仁,盛洁,何清湖. 一带一路背景下中医药跨文化传播的问题和对策*- -以英国为例[J]. 世界科学技术-中医药现代化, 2017, 19(6): 977-983
作者姓名:严暄暄  陈小平  朱民  李红文  胡以仁  盛洁  何清湖
作者单位:湖南中医药大学中医学院 长沙 410208; 湖南省中医药文化研究基地 长沙 410208;,湖南省中医药文化研究基地 长沙 410208,《中医药导报》编辑部 长沙 410016,湖南省中医药文化研究基地 长沙 410208,湖南省中医药文化研究基地 长沙 410208,湖南省中医药文化研究基地 长沙 410208,湖南中医药大学中医学院 长沙 410208; 湖南省中医药文化研究基地 长沙 410208;
基金项目:国家教育部人文社会科学研究青年项目(13YJCZH220):中医药跨文化传播 - -英国地区的人类学考察和传播学分析,负责人:严暄暄;湖南省哲学社会科学基金(12JD57):中英两国中医形态的比较人类学研究,负责人:严暄暄;湖南省哲学社会科学基金项目(13YBA256):文化强国战略下中医文化软实力研究,负责人:陈小平;湖南省中医药科研计划重点项目(201736):中医药在海外的发展历史、现状和趋势,负责人:朱民;湖南省中医药管理局项目(201656): "互联网+"时代的中医药文化传播模式及策略研究,负责人:李红文
摘    要:基于英国实证研究基础,本文揭示中医药跨文化传播中的几个问题:传播隔阂非常明显,传播系统不够完善,传播手段简单,传播能力有限,"去中国化"明显。继而提出6项对策:树立传播意识,多领域多学科介入,完善传播体系,把传播作为一个系统工程;完善传播途径,改善传播手段,提高传播有效性;注重人才培养,普及跨文化交际培训,提高传播能力;发展国内中医,形成对海外中医的有力支持;政府主导作为传播的组织者,把中医作为国家文化软实力的重要部分来打造;把握话语权,注重知识产权保护。

关 键 词:中医药  跨文化传播  问题  对策  一带一路
收稿时间:2017-05-03
修稿时间:2017-06-20

Problems and Strategies of Cross-cultural Communication of Traditional Chinese Medicine in the Background of"The Belt and Road Initiative"-BritainAsAn Example
Yan Xuanxuan,Chen Xiaoping,Zhu Min,Li Hongwen,Hu Yiren,Sheng Jie and He Qinghu. Problems and Strategies of Cross-cultural Communication of Traditional Chinese Medicine in the Background of"The Belt and Road Initiative"-BritainAsAn Example[J]. World Science and Technology—Modernization of Traditional Chinese Medicine and Materia Medica, 2017, 19(6): 977-983
Authors:Yan Xuanxuan  Chen Xiaoping  Zhu Min  Li Hongwen  Hu Yiren  Sheng Jie  He Qinghu
Affiliation:College of Chinese Medicine Hunan University of Chinese Medicine, Changsha 410208, China; Hunan Research Base of Chinese Medical Culture, Changsha 410208, China;,Hunan Research Base of Chinese Medical Culture, Changsha 410208, China;,Journal Office of Guiding Journal of Traditional Chinese Medicine and Pharmacy, Changsha 410016, China),Hunan Research Base of Chinese Medical Culture, Changsha 410208, China;,Hunan Research Base of Chinese Medical Culture, Changsha 410208, China;,Hunan Research Base of Chinese Medical Culture, Changsha 410208, China; and College of Chinese Medicine Hunan University of Chinese Medicine, Changsha 410208, China; Hunan Research Base of Chinese Medical Culture, Changsha 410208, China;
Abstract:Based on the empirical study in Britain, this paper revealed several problems in the cross- cultural communication of traditional Chinese medicine (TCM): the obstacles are still immense, the system is not complete, the tools are simple, the communication capacity is limited, and the"de-Sinofication"is obvious. The proposals are made as that, applying the concepts of communication and multi-disciplines, accomplishing the system to run as a huge systematic project, creating more means and increasing the capability of communication, conducting the cross-cultural communication training, cultivating talented people, developing domestic TCM to support the abroad TCM, operating as government-leaded projects to enhance national cultural soft power, contesting for supremacy and intellectual property rights in the worldwide TCM areas.
Keywords:
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