| 中医文化国际传播发展策略之我见 |
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| 引用本文： | 赵子鹤,王燕平. 中医文化国际传播发展策略之我见[J]. 国际中医中药杂志, 2009, 32(6): 215-216. DOI: 10.3760/cma.j.issn.1673-4246.2010.03.012 |
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| 作者姓名： | 赵子鹤 王燕平 |
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| 作者单位： | 国家中医药管理局中国中医药科技开发交流中心,北京,100027;中国中医科学院中医临床基础医学研究所,北京,100700; |
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| 摘 要： | 随着中医药在世界范围的传播影响日益扩大,中医药国际传播发展面临全球化竞争的严峻挑战.如何抓住机遇、制定对策,应对挑战,有效提高国际竞争力,推动中医国际化事业又好又快发展,己成为业界共同瞩目的问题.本文针对中医文化国际传播发展中应遵循的原则和主要任务等问题进行了相关探讨.
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| 关 键 词： | 中医文化 国际传播 战略 |
My viewpoints on strategies of international dissemination and development Of traditional Chinese medical culture |
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| ZHAO Zi-he,WANG Yan-ping. My viewpoints on strategies of international dissemination and development Of traditional Chinese medical culture[J]. International Journal of Traditional Chinese Medicine, 2009, 32(6): 215-216. DOI: 10.3760/cma.j.issn.1673-4246.2010.03.012 |
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| Authors: | ZHAO Zi-he WANG Yan-ping |
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| Abstract: | The development of the international spread of Chinese medicine facing the serious challenge of the global competition with the tentacles of Chinese medica;communication in the world are spreading even wider.How to make countermeasures.seize an opportunity and receive the challenge to improve international competitiveness effectively and promote sound and rapid development of the internationalization of Chinese medicine have become the focus of common attention.In this paper,I'll discuss some problems in the development of the international communication of the culture of Chinese medicine such as the main task and the principles. |
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| Keywords: | the culture of Chinese medicineInternational communicationStrategy |
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