| 我国青蒿素类抗疟复方制剂进入越南市场浅析 |
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| 引用本文： | 马爱霞,谢策婧,余伯阳.我国青蒿素类抗疟复方制剂进入越南市场浅析[J].中国药房,2009(6):401-403. |
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| 作者姓名： | 马爱霞 谢策婧 余伯阳 |
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| 作者单位： | 中国药科大学国际医药商学院,南京市210009 |
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| 摘 要： | 目的:为我国青蒿素类抗疟复方制剂进入越南市场提供理论分析依据。方法:通过文献调研、资料归纳、综合分析等手段,介绍越南的青蒿素类抗疟药市场概况,并分析进入越南市场的必要性、存在问题和制约因素。结果与结论:我国青蒿素类抗疟复方制剂生产企业要想进入越南市场并获得成功,必须选择合适的经营模式,树立良好的药品品牌,引导销售,并加强与医患双方的沟通,以及开展国际合作等。
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| 关 键 词： | 青蒿素 越南 疟疾 抗疟药 复方制剂 |
Entry of Chinese Antimalaria Artemisia Annua Compound Preparation into Vietnam Market |
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| MA Ai-xia,XIE Ce-jing,YU Bo-yang.Entry of Chinese Antimalaria Artemisia Annua Compound Preparation into Vietnam Market[J].China Pharmacy,2009(6):401-403. |
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| Authors: | MA Ai-xia XIE Ce-jing YU Bo-yang |
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| Institution: | (School of International Pharmaceutical Business, China Pharmaceutical University, Nanjing 210009, China) |
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| Abstract: | OBJECTIVE： To provide theoretical analysis reference for the entry of Chinese antimalaria artemisia annua compound preparation into Vietnam market .METHODS： By literature review, data summary and comprehensive analysis, we introduced the general situation of Vietnam artemisia annua market and analyzed the necessity, the problems and restriction factors encountered for the entry of Chinese antimalaria artemisia annua compound preparation into Vietnam market.RESULTS ＆ CONCLUSIONS： To successfully enter the Vietnam market, Chinese manufactures of antimalaria artemisia annua compound preparation should select proper management model, establish good drug brand, guide marketing, strengthen communication with doctors and patients and develop international cooperation etc. |
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| Keywords: | Artemisia annua Vietnam Malaria Antimalaria drug Compound preparation |
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