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优化护理文化 创建护理品牌
引用本文:刘梦,任珍,包志英. 优化护理文化 创建护理品牌[J]. 医院院长论坛, 2009, 6(5): 47-49
作者姓名:刘梦  任珍  包志英
作者单位:首都医科大学附属北京佑安医院
摘    要:医疗卫生体制的改革致使各个医疗机构间的竞争也日趋激烈,作为占医院主体的护理部门,护理质量的高低将直接影响到医院的声誉,重新诠释护理文化的含义,创建与时代相适应的新观念、新文化,满足人们对服务需求的不断提高,优化护理文化、创建护理品牌,一方面提高了护理质量,另一方面也增强了医院在市场上的竞争能力。

关 键 词:护理文化  优质服务

To Optimize the Nursing Culture and Establish the Nursing Brand
Liu,VIeng,Ren Zhen,Bao Zhiying. To Optimize the Nursing Culture and Establish the Nursing Brand[J]. Hospital Directors‘ Forum, 2009, 6(5): 47-49
Authors:Liu  VIeng  Ren Zhen  Bao Zhiying
Affiliation:, (Beijing You An Hospital, Capital Medical University)
Abstract:With the medical and healthcare system reform,the competition among the medical institutions became increasingly fierce.Nursing department as the main part of the hospital,nursing quality will directly affect the hospital reputation.By reinterpreting the nursing culture,creating new concept and new culture,meeting the increasingly people s demand for services,optimizing the nursing culture and establishing a nursing brand,not only the nursing quality but also the hospital competitiveness could be increased.
Keywords:Nursing Culture  Excellent Service
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