基于百度指数的乳腺癌防治健康信息网络关注特征分析

利用百度指数获取乳腺癌诊治健康信息的网民搜索及媒体报道数据，从时间分布、群体特征、相关搜索词、头条新闻内容及来源等维度分析公众网络关注特征。结果显示网民关注乳腺癌早期症状及预后效果，关注度随乳腺癌发病率提高而增加。媒体多发布乳腺癌致病因素、治疗方式、预防保健相关新闻，报道主题与乳腺癌防治的突破性进展相关。

Analysis of Network Attention Characteristics of Breast Cancer Prevention and Treatment Health Information Based on Baidu Index

By using Baidu index to obtain data on the netizens'' search and media coverage of breast cancer diagnosis and treatment health information, the paper analyzes the characteristics of public network attention from dimensions of time distribution, group characteristics, related search terms, contents and sources of top news, etc. Results show that netizens pay attention to the early symptoms and prognosis effect of breast cancer, and the attention increases with the incidence of breast cancer. The media often release news about breast cancer pathogenic factors, treatment methods, prevention and health care, and the topics covered are related to the breakthroughs in breast cancer prevention and treatment.