| 市场营销理念在现代医院经营管理中应用的探讨 |
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| 引用本文： | 郑大喜.市场营销理念在现代医院经营管理中应用的探讨[J].现代医院管理,2004,2(2):1-3. |
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| 作者姓名： | 郑大喜 |
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| 作者单位： | 华中科技大学同济医院,湖北省武汉市,430030 |
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| 摘 要： | 市场营销是以满足消费者的需要和欲望为目的，通过市场变潜在消费为现实消费的活动。市场化进程中的医院要引入市场营销理念，主动适应医疗消费市场，积极开展服务营销，满足顾客需求，提高市场占有份额。
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| 关 键 词： | 市场营销理念 医疗消费市场 |
| 修稿时间： | 2003年11月26 |
An Exploratory Discussion on the Application of the Notion of Marketing Sale in the Management and Administration of a Modern Hospital |
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| Zheng Daxi.An Exploratory Discussion on the Application of the Notion of Marketing Sale in the Management and Administration of a Modern Hospital[J].Modern Hospital Management,2004,2(2):1-3. |
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| Authors: | Zheng Daxi |
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| Abstract: | The purpose of marketing sale is to satisfy the dersire and demand of consumers.It is the activity of changing the potential consumption into realistic consumption through the market.In the marketing processes,hosipital must draw in the notion of marketing sale,adapt itself to the market of medical consumption initiatively and develop service for marketing sale actively to meet the need of customers and increase the portion possessed in the market. |
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| Keywords: | Nation of marketing sale Market of medical consumption |
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