| 浅谈医院文化与医院品牌 |
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| 引用本文： | 卜尚松,王力刚.浅谈医院文化与医院品牌[J].中国卫生资源,2004,7(1):8-10. |
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| 作者姓名： | 卜尚松 王力刚 |
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| 作者单位： | 1. 浙江省上虞市人民医院,浙江,上虞,312300
2. 浙江省上虞市妇幼保健院,浙江,上虞,312300 |
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| 摘 要： | 医院文化是医院品牌的灵魂,两者是相互依存的.医院文化的继承和发展过程,也是医院品牌的树立和创建过程.该文试述医院文化是医院物质文明和精神文明建设的结晶,它在医院品牌创建中具有举足轻重的地位和作用.
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| 关 键 词： | 医院文化 物质文明 精神文明 医院品牌 |
| 文章编号： | 1009-953X(2004)01-0008-03 |
Discussing the culture and brand of hospital |
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| BU Shang-song ,WANG Li-gang.Discussing the culture and brand of hospital[J].Chinese Health Resources,2004,7(1):8-10. |
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| Authors: | BU Shang-song WANG Li-gang |
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| Institution: | BU Shang-song 1,WANG Li-gang 2 |
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| Abstract: | The culture of hospital is soul of hospital brand, both of them are existing each others. The process of inherit and development of hospital culture, it is also created the brand of hospital. This paper define hospital culture it is a final product of material and spiritual civilization establishment. There has a key function in the process of creating hospital brand. |
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| Keywords: | Hospital culture Material civilization Spiritual civilization Hospital brand |
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