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Consultation behaviour and the influence of the media |
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| Authors: | P. S. Mukherji M. P. Ryan J. G. R. Howie J. S. K. Stevenson |
| Abstract: | Consultations by patients requesting influenza vaccinations were monitored in nine group practices before and after a radio broadcast encouraging patients at risk to seek vaccination. In a population of over 88,000 patients 88 consulted about influenza vaccination prior to the broadcast and 52 after. Not one consulted for vaccination as a result of the broadcast. The implications of this are discussed. |
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