| PBL教学模式在医药营销专业实践教学中的应用 |
| |
| 引用本文： | 师东菊,王军,吴艳红.PBL教学模式在医药营销专业实践教学中的应用[J].中国医学教育技术,2011,25(1):107-109. |
| |
| 作者姓名： | 师东菊 王军 吴艳红 |
| |
| 作者单位： | 牡丹江医学院卫生经济管理学院,黑龙江,牡丹江,157011 |
| |
| 摘 要： | 医药市场营销专业旨在培养专业型、应用型和复合型的医药市场营销管理人才,注重培养学生终身学习能力、批判性思维能力、创新能力和实践能力,其实践教学环节尤为重要。文章从目前专业实践教学中存在的问题出发,结合我校医药市场营销专业的教改实践,探讨了PBL教学法在医药营销专业实践教学中的应用。
|
| 关 键 词： | PBL 医药营销专业 实践教学 创新能力 |
PBL teaching mode applied in professional practice teaching of pharmaceutical marketing specialty |
| |
| Shi Dongju,Wang Jun,Wu Yanhong.PBL teaching mode applied in professional practice teaching of pharmaceutical marketing specialty[J].China Medical Education Technology,2011,25(1):107-109. |
| |
| Authors: | Shi Dongju Wang Jun Wu Yanhong |
| |
| Institution: | Shi Dongju,Wang Jun,Wu Yanhong(School of Health Economic Management,Mudanjiang Medical College,Mudanjiang 157011,China) |
| |
| Abstract: | Pharmaceutical marketing specialty aims to produce professional-type,application-type and versatile personnel of pharmaceutical marketing management.It focuses on developing students' abilities in life-long learning,critical thinking,innovation and practice,and practice teaching is particularly important.The paper first analyzes the problems in the current practice teaching,and then discusses PBL method applied in practice teaching of pharmaceutical marketing specialty in combination with our school's teach... |
| |
| Keywords: | problem-based learning(PBL) pharmaceutical marketing specialty practice teaching innovative ability |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
