Five minutes with the Governor.

This paper aims to initiate a dialog among readers regarding the positioning and promotion of health-related decision analysis in the public sector. It is motivated by the author's personal observations that quantitative and economic evaluation methods continue to be viewed with skepticism by some public officials and that no consensus exists within our community as to what an appropriate message to such decision makers might be. A personal view of some key themes to be stressed in defining a vision for the field is presented.