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| 关于医药企业营销团队的绩效研究 | |
| 引用本文： | 刘延猛,杨悦,于文静. 关于医药企业营销团队的绩效研究[J]. 中国药房, 2007, 18(22): 1683-1685 |
| 作者姓名： | 刘延猛 杨悦 于文静 |
| 作者单位： | 1. 大连美罗集团有限公司,大连市,116001;沈阳药科大学工商管理学院,沈阳市,110016 2. 沈阳药科大学工商管理学院,沈阳市,110016 3. 大连理工大学,大连市,116023 |
| 摘 要： | 目的:利用现代绩效管理来激发营销团队的潜力,促进其为企业带来好的效益。方法:将所研究的绩效管理理论结合医药企业营销团队实际,通过案例分析形成研究成果。结果与结论:应针对医药企业营销团队的特性,通过科学的绩效管理,调动团队成员的积极性和创造性,从而改善团队绩效和企业效益。 |
| 关 键 词： | 营销团队 医药企业 绩效管理 |
| 文章编号： | 1001-0408（2007）22-1683-03 |
| 收稿时间： | 2006-11-09 |
| 修稿时间： | 2006-11-092007-06-20 |
Performance Management of Marketing Group in Pharmaceutical Enterprises |
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| LIU Yanmeng,YANG Yue,YU Wenjing. Performance Management of Marketing Group in Pharmaceutical Enterprises[J]. China Pharmacy, 2007, 18(22): 1683-1685 | |
| Authors: | LIU Yanmeng YANG Yue YU Wenjing |
| Affiliation: | School of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China;Dalian University of Technology, Dalian 116023, China |
| Abstract: | OBJECTIVE:To stimulate the potentiality of the marketing group by utilizing modern performance management for the benefits of enterprises.METHODS:The study was performed by combining performance management theory with the reality of medicine enterprises as well as case study.RESULTS & CONCLUSIONS:Scientific performance management should be carried out based on the characteristics of marketing group in medical enterprises to motivate their enthusiasm and creativity so as to improve group's performance and enterprise's benefits. |
| Keywords: | Marketing group Pharmaceutical enterprise Performance management |
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