| 研发随访公众互动平台增强医院综合竞争力 |
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| 引用本文： | 韩冬博,高海兴,牟淑玲,时桂琴,王风英.研发随访公众互动平台增强医院综合竞争力[J].中国病案,2011,12(1):42-43. |
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| 作者姓名： | 韩冬博 高海兴 牟淑玲 时桂琴 王风英 |
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| 作者单位： | 山东省日照市中医医院,日照市,276800 |
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| 摘 要： | 目的探索利用短信平台进行出院随访、公众互动在医院营销中的作用。方法开发以.Net语言编写的软件,采用Browser/Server（浏览器/服务器）结构体系,建立短信平台,实现出院随访、短信关怀互动、预约挂号管理以及登录中医院网站等功能。结果平台安全性强、操作简便、扩展性广,是一个很好的医疗公众互动平台。结论利用短信平台进行出院随访、公众互动,可以增强医院综合竞争力,有利于医院的长期稳定发展。
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| 关 键 词： | 短信 平台 随访 公众互动 增强竞争力 |
To Research and Develop Follow-up Public Interactive Platform for Strengthening Hospital Comprehensive Competitiveness |
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| Han dongbo,Gao Haixing,Mou Shuling,Shi Guiqin,Wang Fengying.To Research and Develop Follow-up Public Interactive Platform for Strengthening Hospital Comprehensive Competitiveness[J].Chinese Medical Record,2011,12(1):42-43. |
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| Authors: | Han dongbo Gao Haixing Mou Shuling Shi Guiqin Wang Fengying |
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| Institution: | Han dongbo,Gao Haixing,Mou Shuling,Shi Guiqin,Wang Fengying,Rizhao Traditional Chinese Medicine Hospital,Rizhao,276800 |
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| Abstract: | Objective a discussion on practicing follow-up after discharged and public interactive that play what kind of role in hospital marketing through using short message platform.Methods to develop a software compiling by.Net language;to apply Browser/Server structure system for establishing short message platform in order to achieve follow-up after discharged,short message care interactive,appointment register management and hospital website login and etc.Results it is a quit good medical public interactive pla... |
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| Keywords: | short message platform follow-up public interactive to strengthen competitiveness |
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