| 军队医院新农合营销策略 |
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| 引用本文： | 周爱萍,笪尚梅,王建国,石清华,赵兵. 军队医院新农合营销策略[J]. 解放军医院管理杂志, 2010, 17(6): 525-526 |
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| 作者姓名： | 周爱萍 笪尚梅 王建国 石清华 赵兵 |
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| 作者单位： | 解放军第82医院,淮安,223001 |
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| 摘 要： | 新型农村合作医疗给军队医院带来了发展的机遇,医院必须把握好契机,选择因地制宜的医疗营销手段,吸引新农合患者,稳定新农合病源,让参合患者享受真正的实惠,真正解决农民看病难、看病贵的问题,实现医患双赢的新局面。
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| 关 键 词： | 军队医院 新型农村合作医疗 营销策略 |
Marketing Strategies of New Rural Cooperative Medical System for Military Hospitals |
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| ZHOU Ai-ping,DA Shang-mei,WANG Jian-guo,SHI Qing-hua,ZHAO Bing. Marketing Strategies of New Rural Cooperative Medical System for Military Hospitals[J]. Hospital Administration Journal of Chinese People's Liberation Army, 2010, 17(6): 525-526 |
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| Authors: | ZHOU Ai-ping DA Shang-mei WANG Jian-guo SHI Qing-hua ZHAO Bing |
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| Affiliation: | (No.82 Hospital of PLA,Huaian 223001) |
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| Abstract: | The new rural cooperative medical system bring about development opportunities for the military hospitals.So the hospital should grasp the opportunity to attract and stabilize the patients from new cooperative medical system.The measures should be taken to bring the patients real benefits and to solve the problem ＂Costly in Seeing a Doctor and Difficult in Seeking Medical Care＂,which will achieve a new win-win situation between physicians and patients. |
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| Keywords: | military hospital new rural cooperative medical system marketing strategy |
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