合肥市区烟草广告发布现状调查与分析

目的　了解合肥市区户外烟草广告和传播媒体烟草广告的发布情况 ,为加强对烟草广告的管理与限制提供依据。方法　现场沿街巡查广告牌、查阅报纸、随机收听收看广播电视节目。结果　合肥市区的 7条主要交通干道中 ,有 6条干道设置有巨幅户外烟草广告 ;影响较大的省、市级 14家传播媒体中 ,有 11家报纸、电视台和广播电台刊播烟草广告或“软广告” ;部分烟草广告的内容违反了有关规定的要求。结论　控烟工作及创建无烟草广告城市活动应从事实上的部门行为逐步走向政府行为 ,在控烟的同时必须严控烟草广告 ;各有关部门要切实履行相关职责 ,并有所作为 ;国家立法机关应加快控烟综合立法建设 ,进一步限制并逐步全面禁止烟草广告及各种烟草促销活动

Investigation of Tobacco Advertisements Status in Urban Areas of Hefei

Objective To understand situation of tobacco advertisement outdoor and on mass-media in urban areas of Hefei and provide basis for tobacco advertisement administration. Methods Scanning the billboards along streets and newspapers, watching TV programs and listening to radio were applied. Results Huge tobacco advertising billboards were found in the six of seven main streets. Direct or indirect tobacco advertisements were also found in 11 of 14 mass-medias such as newspapers, radio stations and TV stations. Some advertisements even had violated rules or regulations on tobacco ads. Conclusions The governments should involve in the anti-tobacco ads. While launching campaigns on the tobacco control, advertisement administrative departments and other related departments should cooperated with each other and play their roles in anti-tobacco ads. National legislature should set up smoking control law and take comprehensive measures to forbid tobacco advertising and all kinds of activities of cigarette selling promotion.