| 医药市场博弈中的不正当现象及对策 |
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| 引用本文： | 刘丽娜,邱家学.医药市场博弈中的不正当现象及对策[J].国际医药卫生导报,2005,0(19):56-58. |
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| 作者姓名： | 刘丽娜 邱家学 |
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| 作者单位： | 中国药科大学国际医药商学院
(刘丽娜)，中国药科大学国际医药商学院(邱家学) |
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| 摘 要： | 医疗市场上双方处于博弈的状态,这将导致逆向选择、道德风险、机会主义行为和外部不经济,降低市场效率,通过建立博弈模型,对医药市场的博弈过程及均衡结果进行了分析,并提出了相应对策建议,达到缓解医药市场的博弈状态。
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| 关 键 词： | 医药市场 信息不对称 逆向选择 道德风险 机会主义行为 外部不经济 医药博弈 |
The abnormal phenomenon in the medical market competitions and the countermeasures |
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| Liu Lina.The abnormal phenomenon in the medical market competitions and the countermeasures[J].International Medicine & Health Guidance News,2005,0(19):56-58. |
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| Authors: | Liu Lina |
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| Abstract: | The hospital and patient are in the state of asymmetric information in themedical market,which could lead to moral hazard,low market efficiency,adverse selection,opportunity behavior and negative externalites.By the game model ,we analyze the gameprocess and equilibrium.The analyzing result suggest it is necessary to set up systemand communication so as to relieve the medical market. |
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| Keywords: | Medical market Asymmetric information Low market efficiency Adverseselection Opportunity behavior Negative externalites Medical equilibrium |
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