公共关系学与学科形象建设关系的研究

目的 研究公共关系学与学科形象建设的关系,提高学科在医疗市场的竞争能力 方法 正确运用激励机制,增强内部凝聚力;提高医疗护理水平,让公众信任自己;改变旧的服务观念,让公众了解自己;尊重服务对象,让公众宣传自己 结果 塑造了团队形象,“名牌”技术形象,“人性化”服务形象和和睦家庭形象。结论公共关系是学科管理者“内求团结,外求发展”的管理艺术。

An Analysis of the Connection Between Public Relations and Obstetrics Figure Shaping

To investigale the connection between publie relations and obstetries figure shaping and enhance discipline competence in medical market. Method Cut inspiration mechanism to good use and strengthen the cohesion; increase medical attendance levels and met the public have trust in us; change the old service sense and let the public have a good idea of us; respeet service objects and let the public publicize us. Result Create the figure of team, the figure of "brand name" technique, the figure of " humanize" services and the figure of harmonious family . Conclusion Publie relation is a management art of discipline manager ' seek intemal unity and explore extemal development.