开架式零售药店内商品摆放区域研究

目的:探讨如何更好地利用开架式零售药店内的空间资源以获得更大的经营效益。方法:运用磁石理论对案例药店中商品的摆放区域进行分析,并提出改进方案。结果与结论:对于开架式零售药店内商品的摆放区域进行良好的规划是有意义的,可以从心理上引导顾客有条理地消费,以提高药店陈列设施资源利用效率,有助于促进药店内商品的销售。

Study on Commodity Display Location in Open-shelf Retail Drugstore

OBJECTIVE： To discuss on how to make use of the space resource of open-shelf retail drugstore to get more benefits. METHODS： Magnet theory was applied to analyze commodity display location in drugstore included in cases and improve- ment program was put forward. RESULTS ＆ CONCLUSIONS： It is meaningful to make schedules for commodity display location in open-shelf retail drugstore, which can guide customens to consume appropriately by means of psychological method and form psychological induction to conduct customers＇ consumption and contribute to utilization ratio of display facilites and commodity sales in drugstore.