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运用宣传心理学 提高卫生检疫宣传效应
引用本文:蔡耿民,吴隆德. 运用宣传心理学 提高卫生检疫宣传效应[J]. 中国国境卫生检疫杂志, 1994, 0(Z2)
作者姓名:蔡耿民  吴隆德
作者单位:汕头卫生检疫局(蔡耿民),汕头卫生检疫局(吴隆德)
摘    要:本文介绍运用宣传心理学原理,指导卫生检疫的宣传工作以提高宣传效果,阐明宣传时首先抓住听(观)众的心理,是非常重要的。

关 键 词:宣传  心理学

GETTING THE BETTER PROPAGANDA RESULTS OF HEALTH AND QUARANTINE BY USING THE PROPAGANDA PSYCHOLOGY
Cai Genmin Wu Longde Shantou Health and Quarantine Bureau. GETTING THE BETTER PROPAGANDA RESULTS OF HEALTH AND QUARANTINE BY USING THE PROPAGANDA PSYCHOLOGY[J]. Chinese Journal of Frontier Health and Quarantine, 1994, 0(Z2)
Authors:Cai Genmin Wu Longde Shantou Health and Quarantine Bureau
Affiliation:Cai Genmin Wu Longde Shantou Health and Quarantine Bureau
Abstract:The article is meant to introduce how propaganda principles were used in directing the health and quarantine propaganda work so that better propaganda results were gained. It states the importance of first the audience's psychology while the propaganda going on.
Keywords:propaganda psychology
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