安徽省艾滋病防治知识传播现况调查

目的了解安徽省艾滋病防治知识传播现况和需求,为制订适合当地的最佳的传播策略提供依据。方法采用方便抽样,对流动人口、媒体记者、既往有偿献血人群、艾滋病病毒感染者与病人、商业性行为人群、吸毒人群、性病门诊就诊者和中学生,使用统一的结构式问卷进行面对面访谈。结果总的艾滋病防治知识知晓率为81.2%。日常生活中,有59.7%的人看报纸,33.4%的人收听广播,83.6%的人看电视,69.6%成人看电视时间平均为2h及以上。电视、传单小册子、宣传画挂图是调查对象目前获得艾滋病防治知识的主要途径,也是希望获得艾滋病防治知识的主要途径。结论充分利用电视媒介作用,在黄金时段播放艾滋病防治相关知识,同时结合卫生专业人员面对面讲解和发放适宜的宣传材料,是有效的艾滋病防治知识传播策略。

Investigation of Health Communication Status of Prevention and Control knowledge of AIDS in Anhui Province

Objective To know the status and demand of health communication of prevention and control of AIDS and to learn correlative knowledge, attitude and behavior about AIDS of target population, in order to provide evidence for the best and targeted ways of health communication of AIDS. Methods Floating population, journalists, former blood donors, AIDS patients/HIV positive people, sex workers, drug users, STD clinic clients and high school students were sampled conveniently and anonymously administered face - to - face by uniform structured questionnaire. Results Overall awareness rate of the respondents was 81.2%. 59.7% of the respondents had read newspaper, 33.4% of the respondents had listened to radio and average 83.6% of the respondents had watched TV. Average 69.6% of the adults had spent above two hours on watching TV. Among the respondents, television, handbill and booklet, poster and wall map were the major channels of acquiring AIDS information and were also the channels which they preferred the most to obtain AIDS information. Conclusion It will be effective to take twll advantage of television by playing related program in prime time and carry out health propaganda face to face by health professionals with appropriate IEC materials.