一带一路背景下中医药院校对中医药文化认同的构建

中医药文化是中国传统文化智慧的结晶,“一带一路”国家战略为中医药实现国际化发展提供了机遇,提高中医药文化认同感对将中医药文化推向全世界具有重要意义。高等中医药院校作为传播中医药文 化的载体,在提升中医药文化认同感中起着举足轻重的作用。中医药院校可以尝试从文化先行策略、目标市场 策略和品牌拓展策略等方面入手,坚持特色发展,加强内涵建设,提升中医药文化认同感,积极创建具有自身特 色的中医药大学,更好的传承和弘扬中医药文化,促进中医药文化走向全世界。

Construction of Chinese Medicine Cultural Identity of Chinese Medicine University under One Belt and One Road Background

The Chinese medicine culture is the crystallization of Chinese traditional culture and wisdom. The national strategy of "One Belt and One Road" provides opportunities for Chinese medicine to achieve international development. It is of great significance to promote Chinese medicine culture identity to promote Chinese medicine culture all over the world. Chinese medicine universities, as a carrier of disseminating Chinese medicine culture, play an important role in promoting Chinese medicine culture identity. Chinese medicine universities can try their best from the aspects of culturefirst strategy, target market strategy and brand expansion strategy, insist on distinctive development, strengthen connotation construction, enhance Chinese medicine culture identity, and actively create traditional Chinese medicine university with its own characteristics. In order to better inherit and promote Chinese medicine culture, and promote the Chinese medicine culture to the world.