| 基于SWOT分析的我国在线健康社区发展研究 |
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| 引用本文： | 曹卓琳,蔡静,刘人境. 基于SWOT分析的我国在线健康社区发展研究[J]. 卫生软科学, 2022, 0(1): 32-35 |
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| 作者姓名： | 曹卓琳 蔡静 刘人境 |
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| 作者单位： | 西安医学院;西安交通大学 |
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| 基金项目： | 国家社会科学重大项目(18ZDA104);陕西省科学技术厅软科学项目(2021KRM080)。 |
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| 摘 要： | 结合SWOT分析法,文章阐述了我国在线健康社区的优势(患者可享受到方便及时的优质医疗服务、降低就医成本、提供个性化服务等)、劣势(存在用户信息泄露、服务面临资质和质量风险)、机会(政府重视并大力支持、用户健康需求增加、互联网技术的促进作用等)、威胁(监管滞后、用户观念尚未完全转变、市场竞争激烈),并提出相应对策建议,以...
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| 关 键 词： | 在线健康社区 SWOT分析 发展研究 |
The research on the development of online health communities in China based on SWOT analysis |
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| CAO Zhuo-lin,CAI Jing,LIU Ren-jing. The research on the development of online health communities in China based on SWOT analysis[J]. Soft Science of Health, 2022, 0(1): 32-35 |
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| Authors: | CAO Zhuo-lin CAI Jing LIU Ren-jing |
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| Affiliation: | (Xi'an Medical University,Xi'an Shanxi 710021,China;Xi'an Jiaotong University,Xi'an Shanxi 710048,China) |
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| Abstract: | Combine with SWOT analysis,the article clarifies the strengths(patient may enjoy convenient and timely high quality medical services,reduce medical treatment cost,provide personalized service,etc.),weaknesses(the risk of userinfo disclosure,certification and quality of the service),opportunities(government's importance and great support,increase of government's investment,increase of user for health requirement,the promotion of internet technology,etc.),and threats(the lag of supervision,incomplete change of user idea,fierce market competition)of online health communities in our country.It comes up with corresponding countermeasures and suggestions to promote online health communities healthy and sustainable development. |
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| Keywords: | online health communities SWOT analysis development research |
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