4C营销理论在我国医药会议营销中的应用

目的为完善我国医药行业运用4C会议营销提供理论上的支持和参考。方法查阅相关文献,结合医药行业会议营销实际,对我国医药行业会议营销存在的问题进行剖析。结果我国医药行业会议营销存在诸多漏洞,如：诚信危机、伪劣药品对消费者的侵害等。结论应提高公众对4C营销理论的理解,加强医药会议营销的监管,改进医药会议营销的模式,培养医药会议营销人才,使我国医药会议营销健康发展。

The application of 4C marketing theory in Chinese medical conference marketing

Objective To provide support and example for the applications of conference marketing in current pharmaceutical industry.Methods Analyzed existing problems in conference marketing for medicine by reviewing the literature and studying the actual practice of marketing for medicine.Results Many defects were found in current pharmaceutical industry such as credit crisis and health lesion the false and inferior drugs had done to the consumers.Conclusion In order to grantee the healthy development of conference marketing,we should promote the understanding of the public,strengthen the supervision of conference marketing,take effective measures to perfect the model of conference marketing and culture medicine conference marketing professionals.