基于微信公众平台的眼视光校企共享资源建设与评价

目的：利用微信公众平台为校企双方提供眼视光共享资源并进行效果评价。方法：校企共建共享以专业学习交流为主的微信公众平台，利用问卷调查分析和比较不同用户的阅读频率和满意度。结果：平台累计推送信息276条，总阅读量6831人次。学校师生、企业员工及其他人员对推送信息阅读频率的总体差异有统计学意义。所有用户对6个满意度评价条目的评分从高到低依次是推送信息的频率、内容的新颖性、推送信息的长度、内容的实用性、内容的丰富性和内容的编辑形式。除“内容的实用性”和“内容的丰富性”2个条目的学校师生评分显著高于企业员工和其他从业人员外，三组用户间其他4个条目的评分均无显著性差异。结论：校企共建微信公众平台还需不断改善推送信息的内容和形式，加强平台运营团队建设，增加激励机制。

WeChat public platform-based development of optometry resources shared by schools and enterprises and its evaluation

Objective To provide and evaluate the resources shared by both schools and enterprises with WeChat public platform. Methods Ten months after the WeChat public platform, established for learning and communication of specialized subjects, the reading frequency and satisfaction rate were compared. Results The platform pushed 276 papers which were read by 6831 persons or times. A significant difference was found in the reading frequency of papers pushed by WeChat public platform between teachers, students, enterprise employers and other staff. The highest score of the evaluated satisfaction items was the frequency of pushed papers, followed by the novelty of pushed contents, length of pushed information, usefulness of pushed contents, richness of pushed contents, and editorial form of pushed contents. The score for the usefulness and richness of pushed contents was higher in teachers and students. However, no significant difference was found in the score for the other 4 items between enterprise employers and other staff. Conclusion WeChat public platform, established by schools and enterprises need to improve the contents and forms it pushed, strength its operation team construction, and add incentive mechanisms.